Author Archives: Danielle Stephenson

About Danielle Stephenson

I am a Jamaican born, North Carolina bred southern lady. I graduated from The University of North Carolina at Chapel Hill in 2014 with a a degree in Management and Society as well as English.
Guest Post: The Weakening Definition of Diversity

Guest Post: The Weakening Definition of Diversity

What qualifies as a “diverse” workplace? Does it mean that employees are of a variety of different races and genders? Or does it mean they’ve had a variety of life experiences?

This article, written by Gillian B. White – a senior associate editor at The Atlantic – gives an interesting take on the how the evolving view of what diversity means in the workplace is impacting American business. This evolving view comes from the perspective of Millennial’s, and it questions whether this view of diversity meaning more than just demographics benefits those who have been disenfranchised in the business world – such as women and minorities.


This is a departure from what older generations understand diversity to mean. “Millennials frame diversity as a means to a business outcome, which is in stark contrast to older generations that view diversity through the lens of morality (the right thing to do), compliance, and equality,” the study of more than 3,700 individuals spanning different generations, races, and genders found. According to Christie Smith, one of the study’s authors, this generation is already comfortable with the idea of diversity in a traditional sense and they’re looking to expand the definition, which could be a good thing.

Read the entire article here.


A Tribute to Women in Business

A Tribute to Women in Business

I’m just at the cusp of a turning point
Where the sway in my hips is a symbol of strength
And not an act of trying too hard
Physically, a woman is strongest at that point in her body
It is the center of her being, but
We’ve still got our minds and our mouths
And don’t forget our hearts
It is the combination of these aspects of ourselves
That make us feel the most centered
This is the essence of who we are, our beauty
And though the world may put all sorts of labels on us
We are the ones who define our selves
So despite the world’s attempt to limit our abilitiesYSWBX4I5PP
Or more importantly, the belief that we are able
I embrace the labels:

Sexy. Promiscuous. Fat. Quiet. Ambitious. Brave.
Smart. Pretty. Skinny. Black. Loud. Emotional. Tall.
White. Scared. Weak. Healthy. Victim. Unique.
Fabulous. Confusing. Dramatic. Understanding.

Accepting ourselves and living our lives despite our flaws
Is the closest we will get to perfection.

Dear reader,

I hope you enjoyed the writing. I wanted to do an alternative post this week. A tribute to women. Our theme this month is Expression, and my favorite form of this is through poetry. It serves as a reminder that while I’m a business woman who works with other wonderful business women on a daily basis, we are all very multifaceted. To put it plainly, there’s levels to being phenomenal. Being in business means connecting with people from different backgrounds and different perspectives.

Yet, I don’t think we operate at our full potential until we master our own self. That means owning up to and improving our shortcomings, and perfecting our strengths. As a woman, it means triumphing over the stereotypes and realizing that women are the most untapped resource in the world.

Earlier this year it was revealed that the United States is the top country for women entreprenuers. You can read more on the article here. While that is wonderful news, the article admits that there is still much room for development in that there needs to be equitable access to resources for women to pursue entrepreneurial ventures, starting with education.

So I challenge women to take on the challenge of uplifting, accepting, and motivating each to charter the path of change.


Guest Blog: The New Face of Corporate Activism

Guest Blog: The New Face of Corporate Activism

While we like the sound of our own voice here at The Idea Inc, every week we want to showcase the voices of other bloggers or articles we think do a good job of conveying an important message to business. We are a company that loves to work with businesses that have a purpose and much of the time that means some sort of social activism may come into play. This article looks at the face of corporate activism, and shares some interesting points on how that face is changing and how corporations can use it to their advantage. It is a very interesting read, and definitely worth your time.

The New Face of Corporate Activism (link to full article below):

Illustration by Mike Reddy

Illustration by Mike Reddy

From the Arab Spring to the protests in Baltimore, social movements have become a pervasive feature of contemporary society. Moreover, activists are increasingly targeting companies and even nonprofits. Although this environment creates new challenges for business, it also presents an opportunity for social intrapreneurs to change their companies for the better, from the inside out. – See more at:

Celebrating Reflection

I just want to take a cliche moment to celebrate life.

There is much to reflect on: the year is coming to a close, September was Suicide Awareness month, America has had more mass shootings than days in the year, the holiday season official begins with Halloween, and our business is on a turning point.

In the center of it all is the happenings of life, and I want to take a moment to appreciate and remember it. Life is at the center of The Idea Inc., from my team members to our partners and clients – we are all living purposefully. We are looking to be fulfilled and help others reach their purpose as well, in some way or another. That is what makes me work so hard and why we are so unique. We’re not tooting our horn about how great we are, we are pressing to you how necessary we are.

Necessary, indispensable management is more than just a tagline. It is a simple way of saying we are striving to be the solution that communities and society need. We are not perfect, but we are driven. It is more about our idealism than the company doings itself. The fact that we believe that everyone has the capability within themselves to do something greater, to go farther than where they are right now and push others to exceed the statute of limitations. Eat, work, and play is not enough. We aim to be consumed by everything, thrive at meeting our goals, and motivate the world to see a brighter light within the shadows.

I know my rhetoric may seem a little idealistic and magical, but we know about hard work – you don’t make dreams come true with fairy dust. Its with blood, sweat, tears, and a little wit that get past our breaking points to success.

So take a minute to reflect on your year and your life, and celebrate your time. Even if you are in a place that you don’t necessarily want to be, you are a place that can be improvement. Usain Bolt, the fastest man in the world and the pride an joy a little island called Jamaica – is training to break his own record. Some may say, he’s already the fastest man in the world, but a person with real purpose will understand the notion of no satisfaction. That is, “I am satisfied with the satisfaction that is never satisfied.” (Anonymous). It is a bit of a tongue twister, but its basically saying challenging us to always improve. Not just for the betterment of ourselves, but also for society – and those who are coming after us.

Usain Bolt, the fastest man in the world, was recently a guest on The Ellen Degeneres Show. Below is a link to a video of what he did on the show, and why it is so important not to take our only life and work for granted. Because we are the ones who inspire others to be.

Usain Bolt may have just lost his title:



It is interesting to consider the workforce as it is sold to us in development. From a child onward, we are constantly told that the entering the workforce is a transition into the “real world”. Therefore we adapt that train of thought in many aspects of our lives growing up, especially school and home life, without even realizing that the transition is very similar.

Working is more than completing a task. It is joining an entity and helping to accomplish goals, while simultaneously working towards goals of your own.  Although it is the “real world” in the sense that when we enter our twenties and embark on that journey to adulthood, we are taking on a level of responsibility we probably have not been faced with before – it is in the most basic form a relationship. And as in any good relationship, it should be mutually satisfying. Ideally, we would like to gain as much from our workplace as we do in giving of our skills and time to it.

However, it may seem this ideal is far from the experiences of so many employees and their companies. That while it is demanded of the employee to know everything about the company, it is not reciprocated from the side of the company. Employees must accept and conform to the order of their employment, while they themselves are quite simply interchangeable. It is no wonder that we are living in a time when the idea of being loyal to company has many weak strings. The kind of loyalty that leads a person to work for a company for forty years seems to be gone, and instead is replaced by the person who is continuously working to develop themselves and their own personal brand – bringing the idea of company culture to a very micro scale of the individual.