Author Archives: Queenie Espino

About Queenie Espino

Cool mom for two wonderful girls, I make sure that I spend quality time with them while I pursue my career on the side. I am a lover of nature and mankind. My motto in life is, “Fall in love.”
Does Your Business Cater to Diversity?

Does Your Business Cater to Diversity?

catertodiversityA white marketing executive from Atlanta was fired because of his Facebook post that gathered racist comments from his friends. Kudos to the company, Polaris Marketing Group, where this man worked! They clearly know that one of the greatest aspects in growing a business is having a team who has respect for each other and for others. Congratulations to them because they fought and won the battle against inequality and discrimination! They are a company with the reputation of a business which values people regardless of color.

On the other hand, the situation is a little frustrating. Even in these da
ys as we believe slavery is a thing of the past, we are still dealing with the consequences of the mark left by those now ancient times. Some people are still mistreated. Ignorant people are still on the loose. There are those who still don’t know how to take full responsibility for what they do – and social media opens the doors for the crazies to rampantly run their mouths.
So here’s the story, in case you haven’t already heard: The Facebook post consisted of a photo the perpetrator had taken with a black three year old kid in the background, who just so happened to be the son of his co-worker, Sydney Shelton. His name is Gerod Roth – whose Facebook profile was Geris Hilton and is now deactivated. After his post went viral and was subjected to negative attention, Mr. Roth claimed his words were taken out of context, and that it is not only the kid who was victimized – he had also been targeted. He wrote a letter of apology to his coworker, however, it was too little too late. Her son had already been bullied online, called names, ridiculed, and hurt. What is more painful to me is that, it was just a three year old kid who was subjected to this kind of inhumane acts.

This is the era of speedy things – internet, technological innovations, spread of news, action of the government to a problem, reaction of people to situations, etc. People need to remember to be more mindful of what they do because it is not easy – actually it is nearly impossible with the internet – to take things back. And it is there for everyone to see: the media, future employers, and potential customers or clients.
This is not the first story of an employee getting fired because of racial posts. A Filipino nurse in Singapore was also fired because of posting offensive comments against Singaporeans.

Read more about that story here: http://www.straitstimes.com/singapore/tan-tock-seng-hospital-fires-filipino-nurse-who-made-offensive-comments-on-facebook

Many accounts of this kind of story exist, and some serve as a clear indication that our businesses are becoming more considerate in the well-being of its members regardless of color, gender preference, language, or status in life. It means that they are open to diversity.

Is your idea of a business one that will cater to a diversified group of people? Let us know by commenting below!

 

Source: http://www.fox5atlanta.com/news/30427294-story

Revive

Revive

I am excited! Our website has a new look, Danielle continues with rebranding, and Ebonni constantly reaches out to solopreneurs/organizations/startups/growing businesses. It’s time that we revive the purpose of our company!

I’ve been working for The Idea Inc. (TII) for years now and I, too, have experienced the stage of stagnancy like what some relationships, businesses, and/or lives had. I focused on finishing my daily tasks for our clients, but I forgot about working with purpose. Though there is opportunity to learn from every day, I didn’t strive to maximize my ability to know new things and develop new skills. I stopped connecting with purposeful people. I neglected the thrills of the thought that we’re supporting people who are changing the world.

I bet you’ll agree: it happens in all relationships. There will come a time that you’ll lose the spark of love. You’ll stop noticing the little things that your partner does to make you happy. Or you will cease doing things to make him/her happy. You will start thinking that you just have to be there. But that’s not how a relationship should be. It’s not only being together. It’s about enjoying life together.

A relationship can be fantastic, but it can be very trying, too. It is the commitment with your better half that will survive it all.

Same holds true with your purpose. Sometimes you’ll lose enthusiasm, but it is the commitment that will push you through. Sometimes you’ll need to work on your commitment, to do things that you’re uncomfortable doing to make sure that you keep the flame burning scarlet. You’ll need to relive your purpose because you believe it is paramount to your existence and to the world.

Can’t you tell? I’m so looking forward to supporting people who want to relive their purposes.

 

-Queenie

We Are Ideas

We Are Ideas

The idea, inc. Is a company of ideas, diversity, and change. It is our purpose to bring out the purposes of other people/clients regardless of nationality, race, and color as long as they manifest love, equality, and respect. We work on a high level of connection to make sure that our customers fee l that they are well taken-cared of. We are compassionate to each other because we understand that we come from different cultures.  We believe that trust is one of the most important factors in the success of the company. We value integrity. We welcome ideas, we are open to change.

As defined, company culture is the personality of the company from an employee perspective. It constitutes company mission, goals, values, ethics, and work environment. It is the circuit breaker of the company wherein relies the power of all parts of the house.  It tells how things should be done and interconnected for it to accomplish its mission. When something doesn’t work well, and is wrong, everything else is affected and should be checked.

Our company culture is one best representation of change. We work with team members from different parts of the world with varied ethnicity, religion and culture. We opt to have an environment that is happy, light, and free. We are not the common nine to five jobs in tight, crease-free suits, and glazed looks. We interact with clients on a more personal level. We are different in most aspects, but united in our mission of making a change.