Celebrating Reflection

I just want to take a cliche moment to celebrate life.

There is much to reflect on: the year is coming to a close, September was Suicide Awareness month, America has had more mass shootings than days in the year, the holiday season official begins with Halloween, and our business is on a turning point.

In the center of it all is the happenings of life, and I want to take a moment to appreciate and remember it. Life is at the center of The Idea Inc., from my team members to our partners and clients – we are all living purposefully. We are looking to be fulfilled and help others reach their purpose as well, in some way or another. That is what makes me work so hard and why we are so unique. We’re not tooting our horn about how great we are, we are pressing to you how necessary we are.

Necessary, indispensable management is more than just a tagline. It is a simple way of saying we are striving to be the solution that communities and society need. We are not perfect, but we are driven. It is more about our idealism than the company doings itself. The fact that we believe that everyone has the capability within themselves to do something greater, to go farther than where they are right now and push others to exceed the statute of limitations. Eat, work, and play is not enough. We aim to be consumed by everything, thrive at meeting our goals, and motivate the world to see a brighter light within the shadows.

I know my rhetoric may seem a little idealistic and magical, but we know about hard work – you don’t make dreams come true with fairy dust. Its with blood, sweat, tears, and a little wit that get past our breaking points to success.

So take a minute to reflect on your year and your life, and celebrate your time. Even if you are in a place that you don’t necessarily want to be, you are a place that can be improvement. Usain Bolt, the fastest man in the world and the pride an joy a little island called Jamaica – is training to break his own record. Some may say, he’s already the fastest man in the world, but a person with real purpose will understand the notion of no satisfaction. That is, “I am satisfied with the satisfaction that is never satisfied.” (Anonymous). It is a bit of a tongue twister, but its basically saying challenging us to always improve. Not just for the betterment of ourselves, but also for society – and those who are coming after us.

Usain Bolt, the fastest man in the world, was recently a guest on The Ellen Degeneres Show. Below is a link to a video of what he did on the show, and why it is so important not to take our only life and work for granted. Because we are the ones who inspire others to be.

Usain Bolt may have just lost his title:




I am excited! Our website has a new look, Danielle continues with rebranding, and Ebonni constantly reaches out to solopreneurs/organizations/startups/growing businesses. It’s time that we revive the purpose of our company!

I’ve been working for The Idea Inc. (TII) for years now and I, too, have experienced the stage of stagnancy like what some relationships, businesses, and/or lives had. I focused on finishing my daily tasks for our clients, but I forgot about working with purpose. Though there is opportunity to learn from every day, I didn’t strive to maximize my ability to know new things and develop new skills. I stopped connecting with purposeful people. I neglected the thrills of the thought that we’re supporting people who are changing the world.

I bet you’ll agree: it happens in all relationships. There will come a time that you’ll lose the spark of love. You’ll stop noticing the little things that your partner does to make you happy. Or you will cease doing things to make him/her happy. You will start thinking that you just have to be there. But that’s not how a relationship should be. It’s not only being together. It’s about enjoying life together.

A relationship can be fantastic, but it can be very trying, too. It is the commitment with your better half that will survive it all.

Same holds true with your purpose. Sometimes you’ll lose enthusiasm, but it is the commitment that will push you through. Sometimes you’ll need to work on your commitment, to do things that you’re uncomfortable doing to make sure that you keep the flame burning scarlet. You’ll need to relive your purpose because you believe it is paramount to your existence and to the world.

Can’t you tell? I’m so looking forward to supporting people who want to relive their purposes.



We Are Ideas

We Are Ideas

The idea, inc. Is a company of ideas, diversity, and change. It is our purpose to bring out the purposes of other people/clients regardless of nationality, race, and color as long as they manifest love, equality, and respect. We work on a high level of connection to make sure that our customers fee l that they are well taken-cared of. We are compassionate to each other because we understand that we come from different cultures.  We believe that trust is one of the most important factors in the success of the company. We value integrity. We welcome ideas, we are open to change.

As defined, company culture is the personality of the company from an employee perspective. It constitutes company mission, goals, values, ethics, and work environment. It is the circuit breaker of the company wherein relies the power of all parts of the house.  It tells how things should be done and interconnected for it to accomplish its mission. When something doesn’t work well, and is wrong, everything else is affected and should be checked.

Our company culture is one best representation of change. We work with team members from different parts of the world with varied ethnicity, religion and culture. We opt to have an environment that is happy, light, and free. We are not the common nine to five jobs in tight, crease-free suits, and glazed looks. We interact with clients on a more personal level. We are different in most aspects, but united in our mission of making a change.

I’m Scared

I’m Scared

I wanted to say all the right things in all the right ways to get you to understand why I started this business and why you should care. I may be a bit dramatic here, but putting yourself out there, whether in a relationship, a new gig, a promotion, or, in my case, launching a business, is damn hard. The truth is set out to have a business because I wanted to bring people together.

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