It’s time to think critically about your business’ role and responsibility in it’s social impact on your employees and community.
/ˈsōSHəl / ˈimˌpakt/
The effect or influence of one person, thing, or action relating to the well being of a community and their cultural dialogue.
The rudimentary social impact of an organization comes from their products and/or services and operations – including employee practices, company culture, and the decision-making process.
However, it’s no longer acceptable to be complacent about your social impact.
According to Sarah Landrum at Forbes, millennials are running the market and “on average are more risk-averse and are less likely to spend money unnecessarily than previous generations. But when millennials do decide to part with their money, key patterns are beginning to emerge. Millennials prefer to do business with corporations and brands with pro-social messages, sustainable manufacturing methods and ethical business standards.”
Who will make the cut? Companies that do good work.
Once a month LinkedIn employees have an Investment Day, a day to invest, inspire, and innovate. Each “InDay” has a different theme that brings together diverse departments and bridges the gap between the community and organization on an individual, local, national, and global level. Past InDay activities have included speakers, starting social programs, and volunteering.
Over the past four years, Deloitte professionals have delivered more than 1,000 pro bono projects, clocking more than 340,000 client service hours. “Our people love pro bono, too! 83 percent said their pro bono experience made a positive impact on their job satisfaction and 60 percent reported significant gains in job-relevant skills.”
Lego Group was ranked number one on the 2017 Global CSR RepTrak®100 survey specifically measuring companies’ reputation on corporate responsibility. Through their Local Community Engagement program (LCE), supported financially by the LEGO Group and the LEGO Foundation, employees and LCE consultants carefully select impactful child focused organisations in the communities where they live and work to “leverage the transformative power of learning through play.”
5 questions to help you start a social impact program for your company:
- What social causes are directly related to your industry? If you’re stuck, a great place to start is by looking at the Sustainable Development Goals, from the UN’s Development program for tackling the world’s most pressing social issues. Starting with conducting business responsibly, and then pursuing opportunities to solve societal challenges through business innovation and collaboration, the UN calls businesses to action.
- Who are the employees already committed to your community? Engage and empower employees to support corporate responsibility programs by collaborating with the causes they care about.
- Do your social impact objectives align with your organizations priorities? For InDay, LinkedIn’s objective is to give employees a day to invest in themselves as “talent is our number one operating priority.”
- Who are your stakeholders? Change is only effectively organized through the support of family, friends and organizations with a similar passion for an idea. Find your people.
- Have you talked to us yet? I don’t know if you know this, but this is why The Idea, Inc. exists. We are marketing and management company for do-gooders and we can’t wait to work with you!