Before you take this personally, you need to know that Inc Magazine published an article titled, “Costs of Poor Communication Reach $37 Billion.” Actually, maybe you should take this personally.
And before you ask if this is real life, (which it is) read what they wrote: “According to a Holmes (a voice of the global PR industry) report, the cost of poor communication has hit an overwhelming $37 billion. Also, 400 surveyed corporations (with 100,000 plus employees in the U.S. and U.K.) estimated that communication barriers cost the average organization $62.4 million per year in lost productivity.”
This is why The Idea, Inc. does what it does. The best marketing plans don’t exist in a vacuum; they have a very real, measurable effect on your outreach and engagement. We hone your client list, grow it effectively, and spark genuine interest in your ideas, online and IRL. We even take it one step further developing your voice to writing your content, coaching your spokespersons, and helping you build rewarding relationships with strategic partners.
One of our favorite* Communication + Marketing Campaign contracts has been with National Commission for Health Education Credentialing or NCHEC for short.
*Definitely a favorite. Definitely had its challenges. See the case study here.
While NCHEC has a marketing committee, marketing staff, and an internationally recognized training and certification, the organization is competing with non-certified companies that provide an online course and test, but not a substantive, research-based certification that supports industry standards and prepares health educators for a career in public health.
NCHEC wanted to be positioned as a gold standard in the Public Health sector and contracted with our management and marketing team to give “out of the box” strategies, administrative accountabilities and marketing programs that position the organization to be the gold standard in the industry among academics and other industry leaders while being attractive to young millennials entering the Public Health field.
Through our efforts and out of the box strategies we…
• Confirmed 7 national non-profits, universities, and business entities in their participation (of varying degrees) in strategic partnerships.
• Provided NCHEC with a strategic plan to develop long term partnerships and engagement with the above 7 organizations and potential future partners.
• Demonstrated the role those in the public health sector have within the industry and how the NCHEC certifications have supported their day-to-day work through dynamic storytelling and videos of people who have completed the NCHEC Certifications.
• Created an engaged community on Twitter through the use of the above partners, customized social media strategies, and a Twitter chat that answered the most frequently asked questions of people interested in learning more about NCHEC.
If you are interested in learning more about our communication and marketing strategies and how they can work for you, let us know!