Client storytime! Let me set the scene. Early summer of 2018: The Idea, Inc. met with a company we had been dying to connect with and potentially work with. The company is women-owned and focuses on social responsibility businesses and nonprofits. They were our kind of women. Fast forward to August 2018, we weren’t able […]

The urgency of now pulls at you, doesn’t it? Some of us had a few too many traumatic experiences as a child or young adult or grew up in a way where everything was here and now. It forces you to take life by the balls. In your own way, you want to make an […]

Problem: According to Capterra, “a lack of clear goals is the most common factor (37%) behind project failure, according to executive leaders.” Solution: The client kick-off meeting. Having a client kick-off meeting can make or break the project and provides the opportunity to create goals, boundaries, purpose, roles, and deadlines. Here are 5 tips and […]